Total Events Management

Don’t Forget the Party - How to build extra fun into your show

Melissa Carrier - Tuesday, November 27, 2012

People call it a mixer, others a networking event and some even dare refer to it as a reception but no matter what you name it, it’s a party. Parties are fun, an occasion to look forward to and a great way to socialize. Why wouldn't you want to include one after your conference or trade show?

We’ve all seen it. As the clock starts to click towards “closing time” at the show, vendors begin closing up shop. As the show floor beings to clear we can’t help but wonder if it’s the chicken or the egg principal… did the exhibitors back up because the traffic is gone, or is the traffic gone because the exhibitors backed up (the jury is still out on this one folks). I have just the remedy to cure these woes, and that is what Total Events does better than anyone else, PARTY.

Creating an after show reception/mixer/event is a great way to ensure that your exhibitors stick around. It gives people the opportunity to mingle and chat about the business they may be able to do with or bring to each other. Get crazy, even invite show goers to stay and vote on best booth, most compelling sales person, top product and more.

Worried about the cost of hosting this party? Don’t be! Exhibitors will often sponsor the after party in exchange for having their company promoted. Offer signature drinks named after sponsors, or give away goodie bags with the sponsor products inside. There are a million ways to sneak in some marketing for your after party sponsors and you should be taking advantage of every one of them!

The next trade show you attend, push for an after reception. Total Events has the theme décor and rentals to make your finish with a powerful bang that attendees will not forget!

Top Improvement Ideas for Convention Season!

Melissa Carrier - Friday, October 12, 2012

No matter how you slice it, trade shows are meant to generate new business. While it's wonderful to speak with the public and see how your product or service is perceived by the public, it's largely driven by the goal to increase sales and revenue. Total Events Convention & Expo Services handles a large volume of trade shows annually and has some tips and tricks for helping you succeed this next season!

1. Expand your region and begin to attend shows outside of your immediate market.

2. Attend shows outside of your market to discover how similar businesses present themselves.

3. Do a raffle or giveaway to track the attendance of your booth. It will give you the opportunity to reach out to the people you met after the show.

4. Request a larger (double) booth in an area that will see a majority of traffic, such as on a corner.

5. Be bold and cutting edge with your booth design to draw attendees in 6. Sometimes with decor, less is more. Showing fewer items but with more impact will help you focus on what you are trying to display. You do not want clutter.

7. Research your target market at the show and design your booth around exactly what they would want to see (IE: Don't push honeymoon travel for a Baby Boomer Show)

8. Remember to re-vamp your booth space and marketing material annually - especially if you attend the same shows every year.

9. Invest in something that sets you apart from the best of the booths such as a different color drape, tall signage or lighting - you don't want to look like everyone else there.

10. Send out e-mails and social media reminders about the show to encourage attendance of your target market.

11. Create a QR Code for your website to track how many people are visiting you from the show.

12. Unveil a new product or service at the show to encourage interest and promote attendance.

13. Offer a free goodie with your logo or website on it for guests to take with them.

14. Make your booth interactive with a game, giveaway or service. If people are going to stop to partake in your special activity you have a better opportunity to talk with them.

15. Use video to show what services and products you provide. If you are speaking to someone else you won't miss the opportunity to educate the other visitors to your booth.

16. Become a sponsor for the registration or after show reception. This is a great way to continue to get your logo on trade show material and at the event.

17. Offer a show special or discount for attendees.

18. Have at least 2 people at your booth. This will ensure that even if you need to take a break, someone is there to handle traffic.

19. Don't sit down! The best way to attract attention is to be engaged and at eye level to your crowd.

20. Collect cards! It is just as important to collect the information from your potential client as it is to hand out your own. Following up after the show is a great way to keep the dialogue going!

What do I need to know about a trade shows?

Melissa Carrier - Thursday, October 11, 2012

The things I have learned over the years about trade shows

#1. Don't have them on holiday weekends
While many people think that it's a good idea of have a trade show/convention over a holiday weekend, it generally isn't. Yes, people maybe have an extra day off but they generally will spend that time going for a short trip or spending time with family. The last thing anyone wants to do it A. work and B. fight crowds in a busy expo center. From a business perspective, holiday weekends are also very busy for the venues and companies hosting your show and installing your equipment. You may be paying a premium for this sort of date.

#2. After Work Hours Are Not Appealing
Sometimes we see "after hours" mixers and shows come through. Generally, this is a lot of activity cramped into a small amount of time. After spending 8+ hours at work, a lot of people have a hard time committing to more work. Even if cocktails are involved, you are going to loose a lot of your target market to parental responsibilities, later hours and personal matters.

#3. The Best Shows are Unique
We have all been to the standard "X” show. Whether that “X” is bridal, chamber, business professional etc, it doesn't matter. Just gathering a group of people who are similar doesn't make for a great event. Have a reason for people to want to be there. Make people feel entertained and pampered. So much of our day is spent catering to everyone else, make your guests AND your exhibitors feel like their presence will be rewarding and fun.

#4. Move away from the same old boring "booth" concept.
Everyone has been to a trade show, but maybe they haven't been to a wedding pro speed dating session, or a Chamber wine tasting. You can still accomplish the same goal of networking and relationship building without the label of "show". Add some tall cocktail tables, lounge furniture and unique activities for people to engage in rather than the same old format. You will be surprised with the result!

#5. Everyone wants to win.
Vendors want to feel like they are capturing quality leads and attendees want to feel like they have gained something for their time. Do a give away for both! Promote and encourage people to vote on the best booth or presentation. Have guests walk away with something for offering their feedback and opinions. The way to their heart is through goodies!

How to Spot a Good Trade Show

Melissa Carrier - Thursday, June 28, 2012

The mark of a good business expo might be hard for some people to find. While many people might think it is all about the glitz of the show floor, others believe the proof is in the heavy swag back they tote home with them. Here are some trade and true ways to evaluate the next trade show you attend.

#1 Did they exhibit booths have personality?

If you walk away from a trade show thinking, "wow, that looked good" then you were just at a great show. When a convention exhibitor invests the time to design an interesting and captivating display, it shows you that this is an important show. The best way to tell if you are going to be impressed with an expo is if the vendors take the time to present themselves in a unique and memorable way.

#2 Were the exhibitors excited?

The people behind the booth are the barometer for how well a convention is doing. A hall filled with smiling faces and the buzz of commerce means an A+ convention. Keep in mind that this event is an expense for the businesses exhibiting and they want a successful show to ensure a good return on their investment. Happy vendors means the show is going well. If you can hear a pin drop or the people working at the exhibit booths appear bored, the prognosis of the show is poor.

#3 Did the show have amenities?

There are a few markers of a first class show, and having "extras" is at the top of the list. Trade shows with quality convention services will likely offer additional features that a lower budget show may not be able to afford. If you can spot a guest lounge, refreshment kiosk, guest services counter or upgraded theme decor in the convention space it is likely that you are at a high end show. Many lower budget shows don't attract high big spenders and probably have a more simple display. The shows that have their pick of exhibitors and expect a large crowd will often invest in more colorful drapery, upgraded guest conveniences and eye catching designs.

If you are looking to set your next convention or business trade show apart, call Convention Expo Services, a division of Total Events. We offer a variety of services to accommodate the needs of show organizers and exhibitors alike. We’ll be with you every step of the way, ensuring that every detail is taken care of efficiently. With our selection of services, you can rest assured that your event will run smoothly. A single source for all your event needs makes for a far less stressful planning and execution process. Convention Expo Services would be proud to become your partner in creating an outstanding event. www.conventionexposervices.com

You Need To Be At The Next Show - Why it's important to attend industry trade shows

Melissa Carrier - Monday, May 14, 2012

The economy has been difficult to navigate for all business in the last few years. More than anything, a tough economy has bonded professionals together and encouraged a return to more personal relationships, better customer service and some much needed innovation in products. The trade show circuit combines networking with the introduction of new product innovations, making these events more important than ever.

Some businesses have had to cut their marketing budget and being an exhibitor at trade shows can be an expensive venture. If you find that you are unable to exhibit at a show you have always displayed at, make sure you still attend as a guest. It is still important to be in front of the rest of the industry, even if it is simply from a show goer’s perspective. Use the time to focus on what other business are producing, how they display their services and in what ways you can improve upon your own exhibit. Keep in mind that a lot of new products developed have been developed in 2011 as the economy began its rise back up, and they’ll need to be rolled out at 2012 shows.

No one wants to take time out of an already packed schedule to attend anything optional, but go anyway. The opportunity to speak with colleagues is important and can only help you in the long run. Become acquainted with the ways your competitors are marketing themselves from a different perspective. Having your biggest competition pitch their product to you will give you incredible insight and allow you to understand how to more effectively align yourself in the market.

The biggest draw to go is to take advantage of specials that may be available at a trade show. Many businesses offer promotional rates and convention deals to entice their audience to purchase. Know what products and services you need to acquire before heading to the show and you will certainly walk away with some bargains.

If you have questions about an upcoming trade show or convention, contact the experts at Total Events, the leader is Upstate Expo services! Visit our website at www.conventionexposervices.com.

Trade Show Decorating - Why it's important to "make it pretty"

Melissa Carrier - Thursday, March 08, 2012

Skeptics would say that a convention is about business and not style. These skeptics are wrong. From the moment we step out of bed, the decisions we make are based on what looks good. Clothes, food, cars, houses… we live in a world of coveting what looks desirable. A trade show is no different. Let Total Events style your next convention so that attendees will want to be there.

The main element of a trade show is the exhibitor booths and if they look boring, so does your show. Total Events has the solution for these boring booths. Our extensive collection of fabrics and drapery colors and styles combined with unique linens to replace that dull table skirting will flip the generic trade show floor on its head. Now that we have the bones of your event amped up, we can focus on the details.

Signage is important when promoting a business or product; take the opportunity to make it great. Custom balloons are also a great way to grab attention and spread the word about your business or product. Total Events can create custom signage and promotional balloons for your vendors, adding to the distinctive design of their space.

Making the space inviting for attendees is a major component to keep them on the show floor as long as possible. Create an attendee lounge for guests to rest their weary bones in. Given a few minutes to relax and enjoy a refreshment will rejuvenate your crowd and persuade them to take another lap through the show space to check back in on any exhibits they may have missed the first time around.

Give guests a break from business and let me relax. Total Events can accommodate Casino tables, Carnival games and other entertainment requests for your upcoming event. Adding some amusement will lighten the mood and enhance the friendly vibe of the tradition. Encouraging guests to let their hair down and network more socially takes the pressure off of what can be a dry, tense environment.

If you have questions about an upcoming trade show or convention, contact the experts at Total Events, the leader is Upstate Expo services! Visit our Convention & Expo Services page!

Trendy

Melissa Carrier - Thursday, February 16, 2012

Trendy
3 things to try at your 2012 Trade Show

1. Video
A well executed video about your company and services is an excellent way to convey who you are. Vendors often struggle with explaining their services to every attendee walking by, making a video loop is extremely helpful. Clearly directed towards your company’s message, a video will cut staffing needs, provide an impressive visual display and target your key market. You will never miss the opportunity to reach out to a potential client again!

2. Color
There is no reason to blend into the background of a boring convention. Total Events services extend far beyond the standard booth set-up. Our extensive collection of fabrics, draperies and linens are sure to set your space apart. Creating the proper backdrop for your booth will increase traffic, attention and interest to your space. Display your company colors, a fresh new sign and you are miles ahead of the game.

3. QR Codes
Want to bring people directly to your website? Display a custom QR code in your booth! These custom generated matrix barcodes when scanned by a smart phone will instantly bring the user to the programmed website. You can even set-up a website specifically for attendees of the trade show with information on how to contact you, where to obtain additional information and any show promotions you are running. Never before has information been so literally at our fingertips, take advantage!

If you have questions about an upcoming trade show or convention, contact the experts at Total Events, the leader is Upstate Expo services! Visit our website at www.conventionexposervices.com.

It’s No Gamble - How to Use a Casino Night as a networking tool.

Melissa Carrier - Thursday, January 12, 2012

Attending a convention can sometimes be intimidating if you are going it alone and don’t know other people at the show. Total Events can offer you the most exciting tool to remedy this common problem, a Casino Night! You may now slap your forehead and mutter “Why didn’t I think of that?” several times.

A Total Events Casino Night is the ideal tool for networking functions. There are no awkward silences or cliques of people hovering around the same cocktail table. With a Casino Night the action is at the tables and people can make casual conversation as they (pause for reaction) enjoy themselves! There is no better way to present yourself than organically, as you have a good time. This scenario casts a great light on everyone, from the host of the party to the attendee who is hoping to expand their business contacts.

Perhaps you have done a “Vegas Night” before and want something new a different. We have that too. We can switch this theme in a dozen ways. Total Events also offers a Wild West Gambling Saloon, Disco Gaming Lounge, Island gaming theme, or a Video Horse Racing party. Creating a fantasy inside the networking space will encourage participants to come out of their shells and embrace the chance to meet new people in a stress free manner. Total Events takes all of the guess-work out of booking your next event with our custom Casino packages tailored to events of all sizes!

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